Choosing a Voice for Your Website & Blog: Should You Write from "Me" or "We"?

Tips for finding your voice as you write content for your website and blog—and how to know if it’s best to write from “me” or “we.”

Ask a Web Designer: Blogging, SEO & Email Marketing FAQs

Answering the most common questions I get regarding Squarespace websites, blogging, email marketing, SEO and other online business topics.

Business Mistakes I Made (& What They Taught Me)

Five mistakes I made in starting and growing my businesses—and what I learned from them along the way.

EntrepreneurshipMelissa NortonSeptember 1, 2020entrepreneurship, entrepreneur, starting a business, target audience, membership, employee health, workplace wellness, affiliate income, success, solopreneur, subscribers, career, professional development

How to Choose a Web Designer for Your Project

Tips for researching and choosing a web designer for your website project, plus recommendations for where to find a web designer who meets your needs.

EntrepreneurshipMelissa NortonJuly 20, 2020entrepreneur, starting a business, website, website checklist, web designer, web design, DIY website, custom website, Squarespace web designer, squarespace, Squarespace web design, Squarespace website, CSS, Squarespace custom code

How to Incorporate Social Justice in Your Business

Businesses both large and small are having to assess (or reassess): What is our role in issues of social justice? How do we engage? How do we build diversity, equity and inclusion into our business practices? How do we use our platform to advocate for change?

EntrepreneurshipMelissa NortonJuly 10, 2020social justice, starting a business, entrepreneur, entrepreneurship, target audience, success, professional development

How to Add Passive Income to Your Business

Why passive income is so beneficial for business growth, plus three different ways to add passive income streams to your business (& how to choose which is best for you).

10 Questions You Should Ask Before Hiring a Web Designer

The top questions I recommend asking before hiring a web designer to create a custom website (or work on your existing site), plus tips for choosing a web designer who meets your needs.

EntrepreneurshipMelissa NortonMarch 8, 2020web designer, Squarespace web designer, web design, Squarespace web design, entrepreneur, business, business tips, small business, starting a business, custom website, Squarespace customization, Squarespace custom code, CSS, Squarespace CSS, coding

How to Improve SEO on Your Squarespace Website

Simple ways to set up your Squarespace website and blog to improve your SEO (search engine optimization) and rank higher in search engine results.

10 Lessons Learned from Starting a Business

The top business lessons I learned from starting two online businesses—and the tips I now share with new business owners and entrepreneurs.

How to Craft the Perfect Email Newsletter in Mailchimp

How to set up and design your Mailchimp email newsletter template to engage your email list with relevant, branded content and special offers.

Email MarketingMelissa NortonSeptember 23, 2019Mailchimp, email marketing, email, marketing strategy, entrepreneur, entrepreneurship, mailing list, email list, newsletter, alt-text, copywriting, templates

Why You Need to Define Your Audience (& How to Do It)

Why it’s so important to narrow and define your target audience to grow your business, plus step-by-step strategies to clarify your ideal client and audience, whether you’re an existing business owner or just starting out.

EntrepreneurshipMelissa NortonSeptember 9, 2019marketing strategy, marketing, small business, business, solopreneur, entrepreneur, client, customer, community, DIY website, branding, brand, target audience, content marketing, email marketing

What Policies Your Website Needs to Be Legally Legit

All about the three major policies your website needs to be legally compliant and protective—and how to draft them for your own business needs.

EntrepreneurshipMelissa NortonJuly 29, 2019website disclaimer, privacy policy, website terms & conditions, legal, entrepreneur, small business, website, DIY website, custom website, freelancer, blogger, professional development, website privacy policy, footer, business tips, business tools, business

Productivity Hacks to Accomplish More in Your Business

Productivity tips + tricks for busy entrepreneurs and business owners. Learn how to accomplish more in your business with productivity hacks like time blocking, batch scheduling, productivity apps and more.

How to Choose the Right Squarespace Plan for Your Website

The key differences between Squarespace’s pricing plans (personal, business and commerce), and how to choose the best one for your website’s needs.

5 Things You Should Be Customizing on Your Squarespace Website

The little details I recommend every business owner customize on your DIY Squarespace website, to add to your website’s professionalism, functionality, branding and SEO.

How to Plan a Content Calendar for Your Blog

How to create and manage a content calendar to organize your blog content, plan your blog posts and promotions, and grow your website traffic and audience!

Why Your Website Needs a Blog (& How to Start One)

All about the business benefits of blogging, and how having a blog on your website can help to improve your website’s SEO, grow your audience, enhance your brand and support your business goals!

How to Grow Your Website Traffic on Autopilot

The exact content marketing and promotion strategy we use and recommend to grow your website traffic, audience and business—all on just a few hours per week!