How to Improve Email Open & Clickthrough Rates

Best practices for boosting email marketing conversions by improving your email open and clickthrough rates.

Email MarketingMelissa NortonApril 19, 2021email, email marketing, email signature, email list, email auto-reply, target audience, marketing, marketing strategy

Why We Switched from Mailchimp to Flodesk (& How to Know Which Is Best for You)

We recently switched our email marketing from Mailchimp to Flodesk—here’s why, plus what to know about the difference between the two platforms, and how to choose which is best for you.

Email MarketingMelissa NortonJanuary 19, 2021email marketing, email, email list, automation, advertising, DIY website, Mailchimp, Flodesk, business tips, business tools, small business, opt-in, mailing list, productivity, business

5 Ways to Boost Your Business in the New Year

Whether you’re a brand new business owner or looking to grow your side hustle into your full-time gig, here are five of my top tips to super-charge your business growth in the new year.

How to Tag & Segment Your Email Subscribers

Best practices for properly tagging and segmenting your email list to target specific subscribers with the relevant content they’d like to receive.

Email MarketingMelissa NortonDecember 14, 2020email signature, email list, email, Mailchimp, mailing list, tags, metadata, ConvertKit, conversion rate, target audience, automation

How to Grow Your Email List More Quickly

Six ways to increase conversions and grow an engaged audience of email subscribers—faster!

Email MarketingMelissa NortonAugust 3, 2020email marketing, email list, templates, starting a business, target audience, subscribers, Mailchimp, mailing list, opt-in

The Best Email Opt-in Gifts for Growing Your List

The importance of using opt-in gifts to grow your mailing list, plus my top “freebie”/“lead magnet” ideas and helpful tips for developing an opt-in that turns your website visitors into subscribers.