How to Improve Email Open & Clickthrough Rates

Best practices for boosting email marketing conversions by improving your email open and clickthrough rates.

Email MarketingMelissa NortonApril 19, 2021email, email marketing, email signature, email list, email auto-reply, target audience, marketing, marketing strategy

Squarespace Member Areas vs. MemberSpace: Which Is Best for You?

A full review of Squarespace Member Areas and MemberSpace, how they compare in their functionality, pricing and interface, and how to know which would be the best fit for setting up your online membership.

Web DesignMelissa NortonMarch 19, 2021Squarespace web designer, Squarespace MemberSpace integration, Squarespace membership website, Squarespace hacks, MemberSpace, membership account Squarespace, membership, Squarespace membership site, Member Areas, Squarespace Member Areas, members-only content, Squarespace membership plugin, business tools, target audience, Squarespace web designer resources

How to Start an Affiliate Program for Your Business

The benefits of adding an affiliate program to your business, and how to set one up using my favorite tool for affiliate and referral program management.

How to Tag & Segment Your Email Subscribers

Best practices for properly tagging and segmenting your email list to target specific subscribers with the relevant content they’d like to receive.

Email MarketingMelissa NortonDecember 14, 2020email signature, email list, email, Mailchimp, mailing list, tags, metadata, ConvertKit, conversion rate, target audience, automation

How to Grow (Quality!) Traffic for Your Website

Why quality website traffic is so important for your business, and my top tips for growing (meaningful, quality) traffic to your website.

Web DesignMelissa NortonNovember 12, 2020SEO, search engine optimization, search engine, search engine ranking, Squarespace SEO description, Pinterest SEO, website speed, website traffic, web designer, target audience, Pinterest, content marketing, analytics, website analytics, finance

5 Ways to Boost Your Branding with Canva

The importance of creating cohesively branded materials for your business—plus the top things I recommend creating, and the (free!) tool I use to make them.

EntrepreneurshipMelissa NortonOctober 6, 2020graphic design, web designer, web design, branding, brand, logo, stock photos, style guide, target audience, Pinterest, images, social media

Business Mistakes I Made (& What They Taught Me)

Five mistakes I made in starting and growing my businesses—and what I learned from them along the way.

EntrepreneurshipMelissa NortonSeptember 1, 2020entrepreneurship, entrepreneur, starting a business, target audience, membership, employee health, workplace wellness, affiliate income, success, solopreneur, subscribers, career, professional development

How to Grow Your Email List More Quickly

Six ways to increase conversions and grow an engaged audience of email subscribers—faster!

Email MarketingMelissa NortonAugust 3, 2020email marketing, email list, templates, starting a business, target audience, subscribers, Mailchimp, mailing list, opt-in

How to Incorporate Social Justice in Your Business

Businesses both large and small are having to assess (or reassess): What is our role in issues of social justice? How do we engage? How do we build diversity, equity and inclusion into our business practices? How do we use our platform to advocate for change?

EntrepreneurshipMelissa NortonJuly 10, 2020social justice, starting a business, entrepreneur, entrepreneurship, target audience, success, professional development

How to Spring Clean Your Website for Business Growth

The importance of keeping your website clean and up-to-date, and a web designer’s top tips for “spring cleaning” to optimize performance on your website and ensure it’s meeting your business goals.

Web DesignMelissa NortonMarch 15, 2020website traffic, website, web design, web designer, DIY website, conversion rate, content, content marketing, target audience, Squarespace hacks, copywriting, search engine optimization, Squarespace SEO, SEO, search engine, search engine ranking

How to Overcome Writer's Block

Why regular blogging is beneficial for your business, plus my top tips for overcoming writer’s block and efficiently producing high quality content for your blog.

BloggingMelissa NortonMarch 1, 2020blogging, blog post excerpt, blog post checklist, blogger, blog post, Squarespace blog, blog post archive, blog post metadata, copywriting, writing, target audience, website traffic, business tips, starting a business

How to Grow an Email List from Your Squarespace Website

Why it’s important to build an email list for your business, plus my top tips and best practices to grow an email list from your Squarespace website.

Email MarketingMelissa NortonNovember 11, 2019email marketing, email list, squarespace, website, marketing, target audience, community, subscribers, opt-in, marketing strategy, Mailchimp, newsletter

Why You Need to Define Your Audience (& How to Do It)

Why it’s so important to narrow and define your target audience to grow your business, plus step-by-step strategies to clarify your ideal client and audience, whether you’re an existing business owner or just starting out.

EntrepreneurshipMelissa NortonSeptember 9, 2019marketing strategy, marketing, small business, business, solopreneur, entrepreneur, client, customer, community, DIY website, branding, brand, target audience, content marketing, email marketing

How to Understand Your Website Analytics

The most important website analytics to monitor and understand to create content your audience loves, improve your SEO, grow your website traffic and grow your business!

How to Write a Good Blog Post

My top tips for strategically using your website’s blog to craft regular blog content supporting your overall business goals and branding.

The Blog

Squarespace Web Design Blogging Email Marketing Entrepreneurship Membership Programs