Answering the most common questions I get regarding Squarespace websites, blogging, email marketing, SEO and other online business topics.
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We recently switched our email marketing from Mailchimp to Flodesk—here’s why, plus what to know about the difference between the two platforms, and how to choose which is best for you.
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Whether you’re a brand new business owner or looking to grow your side hustle into your full-time gig, here are five of my top tips to super-charge your business growth in the new year.
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A step-by-step guide to setting up membership-protected content with the new Squarespace Member Areas.
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The top questions I recommend asking before hiring a web designer to create a custom website (or work on your existing site), plus tips for choosing a web designer who meets your needs.
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The top business lessons I learned from starting two online businesses—and the tips I now share with new business owners and entrepreneurs.
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How to develop branding guidelines for your website design and marketing materials, by creating a comprehensive brand style guide for your business.
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Why it’s a good idea to customize your blog archive page, and how to use summary blocks to set up a searchable blog archive on Squarespace.
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Why it’s so important to narrow and define your target audience to grow your business, plus step-by-step strategies to clarify your ideal client and audience, whether you’re an existing business owner or just starting out.
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The most important website analytics to monitor and understand to create content your audience loves, improve your SEO, grow your website traffic and grow your business!
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How to set up a food blog recipe index on a Squarespace website, plus other food blogging tips and tricks, including creating searchable recipe archives.
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All about the three major policies your website needs to be legally compliant and protective—and how to draft them for your own business needs.
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Productivity tips + tricks for busy entrepreneurs and business owners. Learn how to accomplish more in your business with productivity hacks like time blocking, batch scheduling, productivity apps and more.
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The little details I recommend every business owner customize on your DIY Squarespace website, to add to your website’s professionalism, functionality, branding and SEO.
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How to set up and maintain a healthy work environment when you work from home. Workplace wellness tips for entrepreneurs and freelancers.
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My favorite (tried and true!) business tools I actually use in Squarespace web design, marketing and business operations.
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My top email etiquette tips for entrepreneurs and business owners looking to provide good customer service, enhance your brand strategy and grow your business with effective email communication.
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The most common website mistakes (“oopsies” or omissions) that can hurt your business’ brand image, sales and conversion rates—plus, how to avoid them (or fix them if you’ve got them!).
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You’re excited and ready to go… but first! Here are five essential things I recommend doing before building your website, to help *efficiently* create an effective site that works for your business and brand.
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How a professionally designed and optimized website helps to establish your brand, connect with your ideal clients and grow your business.
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