Posts tagged content
How to Spring Clean Your Website for Business Growth
How to Spring Clean Your Website for Business Growth

The importance of keeping your website clean and up-to-date, and a web designer’s top tips for “spring cleaning” to optimize performance on your website and ensure it’s meeting your business goals.

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Web DesignMelissa Nortonwebsite traffic, website, web design, web designer, DIY website, conversion rate, content, content marketing, target audience, Squarespace hacks, copywriting, search engine optimization, Squarespace SEO, SEO, search engine, search engine ranking
How to Improve SEO on Your Squarespace Website
How to Improve SEO on Your Squarespace Website

Simple ways to set up your Squarespace website and blog to improve your SEO (search engine optimization) and rank higher in search engine results.

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Web DesignMelissa NortonSEO, website, web design, copywriting, search engine ranking, search engine optimization, marketing, small business, tags, blog, blogging, categories, content, blogger, entrepreneur, metadata, URL, title, alt-text, headers, headings, links, content marketing, mobile responsive design, Squarespace, Squarespace hacks, Squarespace web design, Squarespace customization, Squarespace website, Squarespace blog, Squarespace SEO, Google, search engine, blog post metadata, internal linking, internal links, finance, Squarespace web designer resources
Why You Need a Blog Post Template (& How to Create One)
Why You Need a Blog Post Template (& How to Create One)

The benefits of using a blog post template to structure and streamline blog posts, boost SEO and connect readers to other relevant content on your website—plus, how to create (and what to include in!) your own blog post template.

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BloggingMelissa Nortonblogging, blog, blog post, templates, Squarespace hacks, squarespace, time management, SEO, Squarespace SEO, search engine optimization, content marketing, content
How to Understand Your Website Analytics
How to Understand Your Website Analytics

The most important website analytics to monitor and understand to create content your audience loves, improve your SEO, grow your website traffic and grow your business!

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Web DesignMelissa Nortonanalytics, marketing strategy, SEO, search engine optimization, search engine ranking, website traffic, DIY website, blog, business, Squarespace, search engine, Squarespace SEO, content, copywriting, keywords, target audience, mobile responsive design, mobile-friendly, conversion rate, Google
How to Plan a Content Calendar for Your Blog
How to Plan a Content Calendar for Your Blog

How to create and manage a content calendar to organize your blog content, plan your blog posts and promotions, and grow your website traffic and audience!

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BloggingMelissa Nortonblog, blogging, blogger, productivity, small business, entrepreneur, content, content calendar, solopreneur, scheduling, copywriting, organization, Airtable, SEO, search engine, search engine optimization, search engine ranking, content marketing, blog post, Squarespace blog, marketing strategy, marketing, email marketing, blog post checklist
Why Your Website Needs a Blog (& How to Start One)
Why Your Website Needs a Blog (& How to Start One)

All about the business benefits of blogging, and how having a blog on your website can help to improve your website’s SEO, grow your audience, enhance your brand and support your business goals!

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BloggingMelissa Nortonblogger, blog, website, entrepreneur, small business, freelancer, copywriting, marketing, marketing strategy, email marketing, content marketing, blogging, branding, tags, content, headers, headings, brand, SEO, entrepreneurship, Squarespace blog, blog post, Squarespace SEO, search engine, search engine optimization, search engine ranking, internal linking, internal links, related posts reel, Squarespace customization, Squarespace website, Squarespace templates, Squarespace web designer, Squarespace web design
How to Promote Your Blog Content
How to Promote Your Blog Content

The best, most cost-effective strategies to promote your blog content to grow your audience, business and brand.

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BloggingMelissa Nortonblog, blogging, branding, brand, marketing, content, content marketing, marketing strategy, small business, freelancer, entrepreneur, newsletter, email marketing, client, copywriting, entrepreneurship, website traffic, Squarespace, Pinterest, Squarespace SEO, SEO, search engine, search engine optimization, search engine ranking, blog post, blog post checklist, Tailwind, social media, Twitter, Facebook, Instagram, LinkedIn, advertising, Mailchimp, guest post
How to Write a Good Blog Post
How to Write a Good Blog Post

My top tips for strategically using your website’s blog to craft regular blog content supporting your overall business goals and branding.

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BloggingMelissa Nortonblogger, blog, website, entrepreneur, small business, freelancer, copywriting, marketing, marketing strategy, content marketing, blogging, tags, content, headers, headings, SEO, entrepreneurship, title, target audience, blog post excerpt, blog post metadata, blog post checklist, blog post, Squarespace blog, branding, brand, URL, opt-in, search engine ranking, search engine optimization, related posts reel, Squarespace hacks