What to know about the difference between free and paid Squarespace templates (and how to know which is best for your website!)—plus, my favorite sources of beautiful + professional Squarespace templates.
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Tips for finding your voice as you write content for your website and blog—and how to know if it’s best to write from “me” or “we.”
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Why you need a custom favicon on your website, and how to easily create and add a branded favicon to your Squarespace site.
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The importance of creating cohesively branded materials for your business—plus the top things I recommend creating, and the (free!) tool I use to make them.
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The easy (and free!) design software I recommend for creating branded visuals for your website, social media and other business needs.
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The top business lessons I learned from starting two online businesses—and the tips I now share with new business owners and entrepreneurs.
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How to develop branding guidelines for your website design and marketing materials, by creating a comprehensive brand style guide for your business.
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Why it’s so important to narrow and define your target audience to grow your business, plus step-by-step strategies to clarify your ideal client and audience, whether you’re an existing business owner or just starting out.
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The little details I recommend every business owner customize on your DIY Squarespace website, to add to your website’s professionalism, functionality, branding and SEO.
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All about the business benefits of blogging, and how having a blog on your website can help to improve your website’s SEO, grow your audience, enhance your brand and support your business goals!
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My favorite (tried and true!) business tools I actually use in Squarespace web design, marketing and business operations.
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The most common website mistakes (“oopsies” or omissions) that can hurt your business’ brand image, sales and conversion rates—plus, how to avoid them (or fix them if you’ve got them!).
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Why Pinterest is my favorite strategy for growing website traffic, plus tips and tools for building an effective Pinterest content marketing presence to grow your brand and audience.
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The best, most cost-effective strategies to promote your blog content to grow your audience, business and brand.
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You’re excited and ready to go… but first! Here are five essential things I recommend doing before building your website, to help *efficiently* create an effective site that works for your business and brand.
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How a professionally designed and optimized website helps to establish your brand, connect with your ideal clients and grow your business.
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My top tips for strategically using your website’s blog to craft regular blog content supporting your overall business goals and branding.
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Guidelines and tips for using high quality and affordable stock photography on your Squarespace website—and doing so legally, of course!
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All about why you do (or do not) need a professional web designer to help build a website for your business. Plus, examples of custom web design features & functionality for Squarespace websites—and how to tell if you can do them yourself or should hire a designer.
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