The final step in getting your membership program ready for launch is creating your marketing plan and materials. This can be as simple or as involved as you’d like it to be—the best marketing strategies for your program really depend on what it is, who your audience is (aka where they are, and how they can be marketed to), and your budget & resources. In this module we’ll walk through the most important pieces of your marketing strategy, including:
Tips + tricks for designing your sales page
How to maximize Squarespace’s promotional features
An email marketing template + timeline
My top strategy for getting your program in front of your ideal customers—without feeling sales-y
Authentic Marketing
Designing Your Sales Page
Work off the Sales Page Blueprint to be sure you’re including all the key pieces to engage your audience and convert sales:
Squarespace Marketing Features
Email Marketing
Email marketing is a cornerstone strategy for promoting and selling your membership program. Here’s my recommended email marketing timeline + a template for planning your launch or evergreen funnel series:
Content Marketing
Content marketing is a helpful (and cost-effective!) way to grow your audience and expand your reach… which means: more potential members! Here are the resources I use and recommend for content marketing:
TAILWIND (PINTEREST SCHEDULING APP) // PINTEREST BUSINESS ACCOUNT // CANVA // LATER
HOW TO GROW YOUR WEBSITE WITH PINTEREST // TAILWIND SET-UP GUIDE
WHY YOUR WEBSITE NEEDS A BLOG (& HOW TO START ONE) // BLOG POST CHECKLIST // COSCHEDULE HEADLINE ANALYZER